If you are looking for a way to move beyond Google AdSense, Google Ad Exchange is a perfect way for you to kick start since it plays the role of a superhero that's reshaping the online world of ads.
In simple terms, Google Ad Exchange is a programmatic advertising platform serving both ends of the ecosystem - publishers and advertisers. It’s where publishers and advertisers come together to buy and sell digital ad inventory in real-time, in a split of a second. With this process advertisers are able to bid on ad impressions in real-time while publishers are able to monetize their ad inventory on the website, through a competitive auction.
What is unique about this is that buyers and sellers of advertising inventory (including agencies and ad networks) can navigate with ease, make informed decisions, and ensure that every exchange is tailored to their preferences and goals.
Key terms:
- Seller offers inventory - Publisher
Example: Websites, apps, and other content creators with ad space offer it up for sale through Ad Exchange. Publishers can connect to the ad exchange through the supply-side platform (SSP - such as Google Ad Manager, OpenX) - Buyer seeks opportunities - Advertiser
Example: Businesses that are interested in showcasing their ads to potential customers. Advertisers can connect to ad exchange through the demand-side platform (DSP - such as Google Ads, The Trade Desk). - The Auction: Ad Exchange uses a "real-time bidding (RTB)" where each time ad space becomes available (for instance, everytime you land on a news website), a lightning-fast auction takes place to determine which advertiser secures the opportunity to display their ad. The highest bidder is the winner!
Why do you need Google Ad Exchange?
Publishers who are using Google ad exchange have a better cost-effective way to display ads and showcase their ad inventory, as well as monetize their website traffic and increase website’s revenue.
Auth can help publishers make the most of Google Ad Exchange
As a publisher, Google Ad Exchange is a brilliant way to increase your ad revenue from your website traffic and to get access to ad networks that you are potentially missing out on right now. At Auth we help publishers monetize their website without sacrificing user experience. Get in touch with us to discover how we can help you.
